The Doppel identity
One name.
A whole world.
Chrome leads. Clear, confident type carries the conversation. A simple black and white palette lets the personalities do the rest.
Primary wordmark
Chrome. Front and center.
The main Doppel logo, used at the top of the website and in larger brand moments.
Alternative wordmark
A little simpler.
The flat white logo for smaller placements and a quieter expression.
Doppel brand objects
A little more presence.
Liquid silver. Rounded forms. An identity with room for your own characters.
Typography
Space Grotesk + DM Sans
Who would you call?
Your favorite creator. A character you love. Someone you haven’t imagined yet.
Heavy headlines. Clear body text. Doppel’s own voice, with Flame as a small endorsement.